Hi everyone! I'm back from my vacay! Normally I have no problem taking a week off and more or less hiding away from the interwebs, but with all the crazy interwebby stuff going on lately, man, it was a bit of a chore. Anyhoo, I'm back now and I'll be spending some time on catching up on your blogs and stuff. Let me know, though, if I missed anything awesome, like someone getting an agent or a book deal or something. That's need to know shit right there.
Anyway, I know I promised you some posts on the Children's and YA Literature Conference Hannah and I attended a few weekends ago, and today, I deliver. At least partially. They'll be one other post, maybe two, next week.
The Keynote Speaker was Justin Chanda, the vice president and publisher for Simon & Schuster books for young readers, Atheneum books for Young Readers and Margaret K McElderry Books and he spoke about Picture Books. And I have to say, I really don't have much of an interest in PBs. I mean, yes, I read them and buy them for friends who are having babies, but I mean, they're pretty off my radar when it comes to writing and publishing.
His presentation was fascinating as hell. Both Hannah and I left feeling amazed and loving PBs.
Highlights from his presentation:
All in all, he made me feel really hopeful both for the PB market and for the children's and YA market in general.
If you ever get a chance to see him speak, I would highly recommend it.
Anyway, I know I promised you some posts on the Children's and YA Literature Conference Hannah and I attended a few weekends ago, and today, I deliver. At least partially. They'll be one other post, maybe two, next week.
The Keynote Speaker was Justin Chanda, the vice president and publisher for Simon & Schuster books for young readers, Atheneum books for Young Readers and Margaret K McElderry Books and he spoke about Picture Books. And I have to say, I really don't have much of an interest in PBs. I mean, yes, I read them and buy them for friends who are having babies, but I mean, they're pretty off my radar when it comes to writing and publishing.
His presentation was fascinating as hell. Both Hannah and I left feeling amazed and loving PBs.
Highlights from his presentation:
- PBs are too important to die
- PBs are not going away, but we have to be realistic about their future.
- Kids who read, read cyclically. They start with Goodnight Moon, go on to Harry Potter, then Twilight, then Hunger Games. And then the cycle starts all over again
- PB sales are down 40% from 2007, but they were up last year
- ebooks will probably not replace hardcover PBs, because they don't necessarily pass the "lap test" (reading with a child on your lap) or the "bedtime test" reading to your child in bed
- They are publishing less PBs but the ones they do, they can hard sell and there is a lot of opportunity for first time authors and illustrators.
- PBs used to be ages 4-8 but are now 4-6 because many kids are being pushed to read "up"
- Marketing yourself is essential but does not trump good storytelling
- Teens want to get to know you as an author, but for PBs your audience are the parents so you may want to target mommy bloggers
All in all, he made me feel really hopeful both for the PB market and for the children's and YA market in general.
If you ever get a chance to see him speak, I would highly recommend it.







